SAR Group
A 30+ year young entrepreneurial organization has a journey of starting and growing businesses and winning the trust of millions of consumers over the years.
Our founders, Mr. Rakesh Malhotra and Mr. Navneet Kapoor established a well-known brand in 1988. In 2011, it became the market leader in its category.
Starting in 2012, SAR 2.0 began with mission 555 (5000 Happy Employees, 5000 Crore Revenue, and 500 Crore Profit) by the year 2022 and is successful in continuing its vision of impacting consumer’s lives, not just in India but globally as well, along with making a positive contribution towards a sustainable planet.
The success of the SAR group
Over the years is largely credited to 3 pillars – Innovation, Customer centricity, and Enduring relationships built on mutual respect and trust with partners, consumers, and employees.
Our focus is on providing consumers with Energy Storage Solutions, Purity, Health and Wellness, B2B e-commerce, IoT/ Smart Homes, E Mobility, Cleantech, and Venture Capital and Investments.
SAR group has 6 R&D centers, 5 state-of-the-art manufacturing sites, 3600+ employees, and 35000+ Channel Partners, and is present in 28 overseas markets
